What? Meadham Kirchhoff for Amazon ‘Mother May I’ jumper – £75

Where? www.amazon.co.uk

Why? The new kids on the London fashion block, madcap duo Meadham Kirchoff take inspiration from the bold and the brash – be it 1980s nightclubs or Harajuku dolls. Their designs are fun and fresh but certainly not for the fainthearted. So we were pleasantly surprised to discover this super-cute and very wearable jumper, featuring vintage-style sketches of little girls and reference to a traditional children’s game. “Mother May I? takes inspiration from our ongoing collection of 1930s playful and kitsch paraphernalia”, they told Vogue.co.uk.

With novelty sweats from the main line collection nearing the four figure mark, this collaboration offers the opportunity to buy into the brand without breaking the bank. And as Amazon.co.uk is currently offering 20% off fashion orders for shoppers subscribing to their clothing and shoe store e-mails, it appears this there could be an even bigger bargain to be had.

More? The men’s monster sweatshirt is also very cool and could work on either sex. A shared couple investment perhaps?